<?xml version="1.0" encoding="UTF-8" standalone="yes"?><oembed><version><![CDATA[1.0]]></version><provider_name><![CDATA[COCKYBOX]]></provider_name><provider_url><![CDATA[http://cockybox.com]]></provider_url><author_name><![CDATA[cockybox]]></author_name><author_url><![CDATA[http://cockybox.com/author/admin/]]></author_url><title><![CDATA[Neil French - XO Beer]]></title><type><![CDATA[link]]></type><html><![CDATA[One of the greatest copywriters of all time is <a href="http://en.wikipedia.org/wiki/Neil_French">Neil French</a>. He's a great fan of the print medium - he even started the <a href="http://www.worldpressawards.com/home.php">World Press Awards</a>. And he usually writes long copy ads - which I simply love - that grip you from word one. I also find his work to be very up market and classy. I suppose its probably because he's been choosy about his clients.

Some words of wisdom by <a href="http://en.wikipedia.org/wiki/Neil_French">Neil French</a> himself:<br />
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Anyhow, here's a look at a print campaign which was done as an exercise to prove the viability of the print medium. You can read more about that <a href="http://neilfrench.com/xobeer/index.html">here</a>.<br />

You can view the full campaign <a href="http://neilfrench.com/xobeer/slide/index.html">here</a>. 
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