One of the greatest copywriters of all time is Neil French. He’s a great fan of the print medium – he even started the World Press Awards. And he usually writes long copy ads – which I simply love – that grip you from word one. I also find his work to be very up market and classy. I suppose its probably because he’s been choosy about his clients.
Some words of wisdom by Neil French himself:
Anyhow, here’s a look at a print campaign which was done as an exercise to prove the viability of the print medium. You can read more about that here.
You can view the full campaign here.
