Recently a close friend asked for my vote, which would help her in winning a contest that involved a 3000km road trip across the Indian terrain in a Mitsubishi Cedia. The contest requires its participants to collect the maximum number of votes to qualify. More details will be available, albeit shortly.
This contest is reminiscent of something similar done by Ford, popularly known as the Fiesta Movement. Except Ford chose its individuals on their own criteria.
This brings me to an argument of – in times of pocket crunch, advertising budgets are being cut, unlike fats from most bloated bodies. Classic print ads, television commercials, radio spots just wont cut the cheese. So what do you do? The idea is to involve the end consumer.
Follow these links Ford and Mitsubishi.
Just get ordinary people to do the job for you, for free! Well, almost free. It certainly beats spending millions on superstars. Companies around the globe are learning and cashing in on the social media networks. The results are simply rewarding. You get a whole bunch of noise and buzz by people ready to dive on the once-in-a-lifetime-opportunity boat. It seems that some companies have gotten it right. Others, however, look at all this and turn their heads – sooner or later they’ll see the light.
