Inane Thoughts


6
Oct 11

Writer’s block

The memory of writing a blog post with a flint of conviction seems foggy. Timing couldn’t possibly be worse. Blame it on fate or sour creative juice. Either way, no words had been put side by side in fancifulness of an engaging and spirited blog post.

It all began with pseudo work piling up on my desk, under my nose. Intentionally denying myself a breather of verbal air- a blog rant so to speak. This phase was an excuse to stub great ideas, which could, in a perpetually digitized universe, see the light of algorithms or day as you – normal folks armed with Facebook poke – would call it.

This severe problem, like an annoying blister grown organically between the ass cheeks, was never of ideas, which, in a matter of fact way, have always been abundant, and stacked neatly, labeled and shelved in my brain’s optical briefcase, with a sign: break in case of creative block.

At the same time, for a moment it seemed, I had burned myself to the point of extinction. Writing, as a way of life, was over even before taking off. I reeked failure all over. With my face tucked tightly between crossed arms, the voices numbed. There was no one at the wheel. I was lost in a dessert of confusion plagued by frustration.

A low point ensued.

But, where there is a will, there’s a BMW M5 backed into your driveway, awaiting play.

Back? Ah! I was saying: post several futile attempts of calibrating the ideas in my mind with words, the light at the end of the tunnel began to creep its way back in. This was the point of realization- and the much awaited climax in this riddling verbal jaunt. It was a moment full of joy or in my textbook- wank-a-thon-induced-orgasms.

Here’s what I discovered, and this may help you in your moment of weakness- seconds before you give in to a boring career option- (put boring fart-less profession here).

We all, I’m assuming you too, know-

Writing, like any other profession or craft, requires loads of practice, lots more repetition, even more reading or better yet, endless reading and an eye for picking up nuances that may trigger your mind’s shorter leg.

Pun intended.

Turns out, with my colossal work load taking front row seats, I hadn’t read a book, magazine, blog post, newspaper, website copy, terms & conditions on a soap box or even the fine print of anything of anything.

Curiosity levels were as shallow as Kim Kardashian’s personality. For creative beings, this is an equivalent of a prisoner on death row multiplied by steroid-induced hysteria that makes one stab there eye incessantly.

Marlyin Mansion would know.

One fine day, the pieces began to fit the puzzle, while I was in office looking for inspiration, without ever realizing that a short book on time management (gifted by a friend) was quietly moving the floor beneath my feet. The feeling can be best described by downing 30 shots of vodka. Friendly advice: I wouldn’t try that if I were you.

On completing the book, I placed it back on the shelf, sat back in my chair, threw my feet on the table, put my hands behind my head, smiled in satisfaction and came to realize how much I missed reading.

Its close to what a good old mouth hug by the sea feels like. If you need to know what that means, you’re not old enough to be on this blog. Shoo!!

I pounced on everything in sight for the next week, like a starved cave man, who’s discovered the 7 course lunch buffet at The Leela Kempinski. Blogs, magazines (which I verbally raped from cover to cover), and this book that I’m reading now on “probability”, which is responsible for stimulating a legion of out-of-work brain cells.

Soon, it all began to come back, words connected like a relationship high on chemistry minus the boring science bit. I am now, without a doubt, a kid high on crack.

Rainbows and bunnies are back in charge. In short, reading more helps.


15
Jul 11

Why you need bra & panty in your next marketing strategy


*Before we proceed any further into this article, kindly look into your mind’s eye and honestly tell me you’re thinking about filing your taxes and making an honest living and not those luscious, drool-inducing, balls-tingling tits and ass.

Alright. Here we go.

The two most fascinating words of the male dictionary. Well, in my case, for obvious reasons but also because they’re purely a professional hazzard.

No.

I know what you’re thinking i.e. either this guy is a male stripper who grinds the bars for the rich-but-lonely-wives, or is a professional godzilla slinger aka hairy Mexican pornstar or one of those guys who’s drooling and ogling dirty pictures in the next window while conceptualizing this literary jaunt.

Or my favourite- he’s plain old horny and cheap like every other man except for Bill Clinton.

What? He was framed.

Although, those would appropriately fit my label, there’s more to a bra’s and panty’s obvious functionality.

One.

Today, because of clutter and competition, to engage the customer or as we, in the advertising industry put it, get the target audience enticed and hooked over the brand becomes a challenge.

Hence, you need your communication to be catchy.

*Like those tits you saw the other day, while you sat across the room with your girlfriend at a cafe. You remember she was wearing a white dress, her long brown hair were caught in the wind (even though this was indoors and there was no fan) and the fact that she itched her toe twice, shifted three times and did that thing most girls do- fixed her shirt because she could see the drool on your chin from across the room.

She was like a breath of fresh air. Thats recall.

Is your campaign engaging enough for the audience you have set out to have a conversation with?

Two.

Sampling the product so that a customer can get a flavour i.e. like a test drive or demo.

*You walk into a strip club, get a lap dance and the girl quietly slips a business card in your jacket pocket while you orgy over her assests.

Raise your hand if you agree thats some kick-ass one-on-one selling right there. Can your product demo deliver and capture the imagination of your customer?

Three.

Delivery. You’ve enticed the customer, given a kick-ass demo but when the panties come off, there’s a dirty bush and it smells of alcohol and a baloney sandwich that was on the bottom-most shelf of your friend’s fridge for two whole months.

Failing to deliver to the brand promise will result in losing the customer forever, garnering a bad word of mouth and, the most common of all, an erectile dysfunction- the business going kaput.

I also think a bra is much like the advertising campaign that entices and engages with the client, guest, customer or consumer and the panties become the after sales service.

How well and prepared are you to listen and meet the needs as well as evolve with time to keep things alive and fresh?

For instance, an advertising baba would do a like an under-the-waterfall-in-her-saree-slow-motion-dance for an Indian and a let-me-grab-that-pen-of-the-floor for you in a really tiny skirt for an American.

Disclaimer/Tip: After all, it ain’t rocket science dude, with one hand in his pant and the other on the mouse. Simply spread the index and thumb into a “U”, slide your hand up her shirt from behind, press down firmly on the straps and bring thumb and finger apart.

Voila. I said bra and panty.

Image: ffffound.com


26
Jan 11

The Aunty Uncle Hug




A confession. It’s true, I’m a sucker for hugs. Ask my friends, they’ll tell you. Not all of them. But the ones that go red in the face and smile at the very thought of me hugging them. Its true there are a few out there, but that fact of the matter is that they are there. And, to set the record straight, this one is for them.

The inspiration. This year clearly began on Ostrich wings and yet I’m not complaining openly. But, something absurdly eye-opening happened in the beginning of this year. It wasn’t all hunky and dory for everyone but something unique came out of all the slurry-slush mud-wash.

The idea. You’ve heard of the bear hug, butt-hug, friendly hug, group hug, pat on the back, sympathy hug, tree hug, snuggle hug and the list goes on. Now, I introduce to you, my very own “Aunty Uncle Hug” – Yep! Its real and it works. Although, I would test it on a close friend (with prior permission, unlike me) and spread it like a virus.

Technical Specification. The Aunty Uncle Hug is a bear hug in physical form but in meaning it loosely translates into no obligations no strings attached. You can throw one around strangers at clubs (be down a few beers and you’re ready), in the park (if you’re an old fellow), at the stadium (other fans), during weddings and even the workplace (unless you work at the bank).

Statutory Warning. Hell, you could even throw one on a cow off the street (had you any love for animals in the first place). But if I were you I would be careful hugging cows, they get the wrong idea.


23
May 10

Retirement

Its been an awfully long hiatus. No blog posts. None. Barely any tweets and some random Facebook updates here and there. That’s about it.

This is primarily because of a self-lacking, narcissist motivation that led me to believe that I was beyond and over blogging. Only for a brief moment though.

Lazy as ever, bored out of my barely legal bald head, and jet-lagged from an overtly schedule of inane rituals, I decided to read the newspaper.

Here’s where it all (my ridiculous journey of pop-tarts and Twinkies) became oblivious.

The headline read as follows:

A 13-Year-Old Takes On Everest, and Sets Off a Debate.

In an another incident I came across this headline:

“16 year old Aussie Schoolgirl Sails Solo Around World.

I would agree that there are plenty more examples of such ridiculously insane conquests made by the age groups falling between 15 to 20 years.

Wtf?

The other day my niece, came back home with her class four results. She’d scored 96% marks.

This was getting crazier by the minute.

Levels of expectations, not to mention the cut-throat competition have produced a different breed of humans. Today’s generation is so fast that most managers sitting in sea-facing cabins are clenching their over-sized egos.

At the speed with which these youngsters are taking on the world, retirement doesn’t look too far ahead.

**Just an inane thought that’s been puzzling my mind over the past week.