Advertising


19
Aug 09

Neil French – XO Beer

One of the greatest copywriters of all time is Neil French. He’s a great fan of the print medium – he even started the World Press Awards. And he usually writes long copy ads – which I simply love – that grip you from word one. I also find his work to be very up market and classy. I suppose its probably because he’s been choosy about his clients.

Some words of wisdom by Neil French himself:

Anyhow, here’s a look at a print campaign which was done as an exercise to prove the viability of the print medium. You can read more about that here.

You can view the full campaign here.


24
Jul 09

Intel Rockstars

Although I’m not a big fan of television, I occasionally – usually when the internet is down – watch the tube. The other day I happened to stumble upon this lovely ad by Intel. Check it out. I loved the part where he winks and points. It brings a smile to my face every time. The nerds must be proud.


13
Jun 09

NYC – The Big Apple

Ever wake up in the middle of the night, all sweaty, in shock – gasping for that last breath? And the words ‘NYC’ mutter out as you choke on your own saliva? Well, in any case, even if that didn’t happen; here’s the solution to all your going-to-NYC blues.

Now, planning a trip to the Big Apple just got easier. Simply go here. It simplifies all your conundrums in one neat easy package. The portal allows you to dig deeper and navigate endlessly around the corners, which, otherwise, would be impossible and downright nerve racking.

i-love-new-yorkLet’s say, you were planning a business trip, which was going to be more like – one day’s work, two days of exultant partying, and you were a mountain goat when it came to New York. In that case, you’d be in luck. All you’d have to do is go here. Done! The 2 days of partying, sightseeing, dining at your favourite restaurant with perspective clients – and acting like you practically lived in New York your whole life.

I suggest a similar approach for cities like Delhi and Mumbai. Especially now that the Common Wealth Games are around the corner. Ahem, ahem! Is the government listening?

Here’s the storyToy Story reviewsToy Story reviews behind it. Have a safe flight!


18
Sep 08

Out off work? Cover guide

“Dude, Damn right! Absolutely free, like the guy under the bridge. It rocks! I’m chilling now.” Ok, so you’ve heard that one before. Nothing new. In fact, something you might have said to a friend. It’s real easy laying it out like that for someone. Leaving them with all the mess. To dig out the gravy from the chicken. They might have the chicken but no gravy. No gravy means – well, hmmm… rubber in their mouth. So, why do we do such a thing? Is it comforting? Or does it give us easy escape from all the rigmarole. I guess we all have our little reasons. Please, their is no big reason for such a floozy; only small. Now keeping it small makes it refreshing. Like a tequila shot, one quick, single gulp makes all those presentations and figures on the screen look like visualizations. Keep it on “Random” for best results.

So you’ve given the boner and moved on. Is it all that simple? Well, let’s find out. In my opinion… It’s simple all right. But somehow, we manage to complicate things. “No, it’s complicated. It’s not so simple. There is so much on my mind.” In addition to all this there would be a “time has changed, I’ve changed. Things are not the same.” I certainly think it’s a load of bull crap. It just tells you one thing clearly and that is ‘Get Lost’. It sure is the sugary way. Beating around the bush makes the world a better place; so does ignorance and irrelevance. It just gives us something to do, cause otherwise, deep down inside, we will always remain the same.

Layering the old defecated, out of shape mills with steel does spruce up and cover up. It’s what we do all the time, feel terrible and lonely on the inside but on top “Yippee, I’m on top of the world. Rocking. Party on guys.” We all are certainly good at those. I’m sure you can tell me a hundred ways of covering up, which are better and far, far realistic. Don’t be proud of it. I wouldn’t be. Inside we are all quite alike, we all want love and something to fit into that huge emptiness. Like Lego; piece-by-piece dreams come true and experience is all we get out of it. Let’s not forget memories, a wonderful piece of the pie called life.

Those darn politics we play. Some of us think, that people are fools. They may do as they please. It’s that package we discussed earlier. For those who try be to be nice and do good things, only face a certain kind of music. I can reassure you that the music is horrid. All right! I’m taking a break; time for some coffee and fresh air. Let’s meet in 15.

You see all this above; it’s all bullshit, and nonsense. It’s like the fake things people tell you when all they really want to say is “I am lonely.” You really have to be eager to get deep down inside, to find out the truth. Not everyone wants to know. Who cares? It’s the one that do, which matter. Did we ever think or come to realise that; the fake act could be the reason for the emptiness.

As time passes by, I do wish things could be as simple as the early days. All I had to worry about then was, my homework. Now, every little task comes with it’s own baggage; like this one, full of meaningless and endless paragraphs. Has anyone seen ‘Gia’? If not, it’s a must see. Angelina Jolie has done justice. At first, I was enjoying it for reasons to believe but later, from climax and beyond. The movie did give out a clear message, which I will not mention here. I certainly do not want to spoil the climax.

Being an out of work copywriter is similar to being a dog with no leash. You can take the free time to do as you please, write as you feel and even roam about, doing your business. You can put freedom in your speech cause otherwise; you have to do what the client wants. We all know what the client wants. Let’s not discuss that further for humanitarian reasons. It gives you the time to re-cooperate your senses. It’s like that feeling, when you run for your life to get on a running train or bus. Once you finally make it, you can take it easy and enjoy the journey.

You can do many things with your free time. Sleeping and watching movies would be one of the best. Never mind the world; people are sheep anyways. Take this opportunity to be with yourself and explore the darkest corners of your mind. Be true to yourself, if not others. You may stumble upon things and surprise yourself. Keep a notepad nearby. It’s for jotting ideas that you may meet along the way.

You can walk down to your local mall and grab some goodies. Food and alcohol will make the time pass like a cool breeze. Once you have all that in place. You may end up writing something like this. Don’t worry; I’m new at this myself.