One of the greatest copywriters of all time is Neil French. He’s a great fan of the print medium – he even started the World Press Awards. And he usually writes long copy ads – which I simply love – that grip you from word one. I also find his work to be very up market and classy. I suppose its probably because he’s been choosy about his clients.
Some words of wisdom by Neil French himself:
Anyhow, here’s a look at a print campaign which was done as an exercise to prove the viability of the print medium. You can read more about that here.
You can view the full campaign here.
Tags: Advertising, copywriters, Neil French, print campaign
